You can increase the chances of your success in stock market investment if you can understand the business of the company in which you want to invest your money.
To understand the business of a company, you need to know about the business model of the company. The business model of a company includes the plans on how the company is going to successfully operate its business, what are its current and the potential future revenue sources, the intended consumer base, its competition, and the details of the capital of the company.
If you can understand the business model of a company and its potential of success over a long duration of time, and you are convinced that your understanding is right, you can buy the stocks of the company. If you cannot understand the business model of the company and its potential, you should not buy its stocks.
If you don't know much about the business of a company at present, you should try to understand the business, and if after some time, you understand the business of the company, you can then decide to invest in the company.
Try to develop an expertise in understanding different types of businesses. Invest in the companies whose businesses come under the area of your expertise. You should always invest in a company whose business you understand.
Some people suggest that if you don't convincingly understand the businesses in which you want to invest, you should allocate your investment money in all those different businesses. But we suggest that you should always invest your money only in the businesses you understand even if you want to invest in many businesses.